SKINS COSMETICS

SKINS COSMETICS JOHANNESBURG S.A.

m2

185

cooperation

Gizelle Winterton, projectmanagement

photography

Sandton City Mall, Sandton, Johannesburg.

THE LOCATION
A shop space of 185 m2 in the largest shopping mall in Africa. Sandton City Mall has a rentable surface area of 215,000 m2 and is located on Nelson Mandela Square in South Africa. Nelson Mandela Square is at the heart of Johannesburg’s most prosperous neighbourhood, Sandton.

OUR CLIENT’S DREAM
While on our business trip through Europe, we came across the Skins Cosmetics shops. They were wonderful! The experience we had there perfectly fits our mission to bring the best high-end perfumes and skincare products to South Africa. We would like to launch this concept in Johannesburg and then roll it out in the most important cities in South Africa.

CONCEPT
The Skins concept was developed in Europe and honed over the years. We would like to export a piece of Europe and are making no major modifications or concessions. Even the idea of looking at each individual city and seeing what the locations’ contexts are, will be rolled out.

The Skins shop in Sandton will be close to the famous ‘Diamond Walk’. The cachet that this will bring, coupled with the materials we will use and the atmosphere that we want to create, will make us fit naturally in the most prestigious section of the shopping mall.

Roy de
Scheemaker

ADDRESS

Willemsparkweg 98
1071 HM Amsterdam

CONTACT

+31 (0)20-4706847
info@roydescheemaker.nl